Set up your store

Start here. Create your account, answer three quick setup questions, then add a product, connect payments and set up delivery so you're ready for your first sale.

This is the start-to-finish guide to opening your ShopEazy store. Signing up takes a few minutes. After that your shop is online at its own web address straight away, and a checklist on your dashboard walks you through the rest.

Before you start

Your business name and store name. They can be the same, and you can change both later.
A rough idea of what you sell. You'll pick a store category, and payment providers use it to decide who they take on.
A payment provider account (iKhokha, Yoco or Peach Payments), so customers can pay by card. You can connect it after sign-up. No provider yet? You can take bank transfers (EFT) with just your bank details.

Step 1: Create your account

Go to the ShopEazy sign-in page and click Sign up.
Enter your Email and a password, then click Create account. The checklist under the password box shows what it needs: at least 10 characters, upper and lower case letters, a number and a symbol.
We email you a 6-digit code. Enter it on the Confirm your email screen and click Verify email.

You can also sign up with Continue with Google, Continue with Facebook or Continue with phone instead.

Step 2: Answer the three setup questions

The setup wizard has three short steps.

Business. Type your Business name and click Continue. This is your account name inside ShopEazy.
Your store. Check the Store name (we fill it in from your business name). Under What do you sell?, pick from Physical products, Services, Tickets and Tours. Then choose the closest match under Which best describes your store? and click Continue.
You’re ready to trade. Check the summary, tick the box to accept the Merchant Agreement, and click Start trading.

The agreement box shows the fee ShopEazy charges on each sale. Your trial runs on Growth, where that's 2.8% per transaction (3.5% on Starter), billed monthly and separate from your plan and your payment provider's own fees.

Every plan sells products, services, events and tours, so tick everything you sell under What do you sell?. You can switch them on or off later under Settings → What you sell.

What you get straight away

When you click Start trading, ShopEazy:

Starts your 7-day free trial on Growth.
Gives you 50 AI credits to try the AI tools.
Puts your shop online at a web address made from your store name, like yourstore.shopeazy.co. If that name's taken, we add a few characters to the end.
Publishes four policy pages on your shop: Terms & Conditions, Privacy Policy, Refund & Returns Policy and Shipping & Delivery Policy.

Then you land on your dashboard.

Step 3: Work through your checklist

Your dashboard shows Let’s get your store ready with four tasks. Each one links to the right page.

Add your first product

Click Add your first product, fill in the name, price and a photo, check Show on my shop is picked and click Create product. See Add your first product.

Set up how you get paid

Click Set up how you get paid to open Settings → Payments. There are two ways to get paid, and you can use either or both:

Card payments: connect iKhokha, Yoco or Peach Payments. If you don't have an account with one yet, you can sign up for iKhokha from the same page. See Connect a payment provider.
Bank transfer (EFT): add your bank details and switch EFT on. Customers pay straight into your bank account, and you mark each order paid when the money lands. See Take payments by bank transfer (EFT).

Until you set up at least one, the Payments page says customers can't pay online yet.

Add your store details

Click Add your store details to open Settings → Store details. Add a Support email, Support phone and your Store address, so customers know how to reach you and couriers know where to collect. See Store details and contact info.

Invite your team (optional)

If other people help you run the shop, give them their own logins under Business → Team. Your trial runs on Growth, which has five seats, so you can invite people straight away. See Invite your team.

Before your first sale

The checklist doesn't cover these, but they're worth doing before you tell customers about your shop.

Delivery. In the sidebar, click Settings, then Delivery. At checkout lists the ways customers can get their order: Collect from you, You deliver (your own zones and prices) and any couriers you add. Click one to set it up. Under Prices, set Couriers charge to One flat fee and enter a Delivery fee, or choose Their live price once you've added a courier. You can also set Free delivery over an order amount. See Set up delivery and collection.
Policies. Your four policy pages were written before you added your contact details, so they show placeholders like "[add your support email]". Once your store details are in, go to Settings → Legal, click Edit next to Your shop's policies, then click Reset to template on each tab and Save changes. Resetting replaces any edits you've made to that page.
Your look. Add your logo and colours under Settings → Brand, and design your pages under Storefront in the sidebar.
Your About page. Tell customers who's behind the shop. In the sidebar, click Storefront, then Pages, and click Start your About page. See Build your About page and other pages.
Your web address. To change your ShopEazy address or connect your own domain, go to Settings → Channels, click Manage storefront, and look under Addresses. See Connect your own domain.

Your trial and going live

Your storefront is live from the moment you finish setup, for as long as your trial runs. When the 7 days are up, choose Growth to keep everything, or Starter. Until you choose, your storefront is offline and your console is read-only: you can sign in and see everything, but you can't make changes. To choose, open the menu under your name, choose Business, then Plan & billing. See Your plan, billing and platform fees.

Check that it worked

Go to Settings → Store details and click View storefront to see your shop as customers do.
Once all four checklist tasks are done, the checklist disappears from your dashboard.
Place a small test order on your own storefront once payments are set up.

If something goes wrong

"Add your business name to continue." The Business name box is empty. Type a name and click Continue.

"Give your store a name." The Store name box is empty.

"Choose the category that fits your store." Pick an option under Which best describes your store?. If nothing fits exactly, choose the closest. You can change it later under Settings → Legal.

"Pick at least one thing you sell." Tick at least one option under What do you sell?.

The Start trading button is greyed out. Tick the box that says you accept the Merchant Agreement.

I can't find my category. The list only includes kinds of business ShopEazy allows. Some lines of business, such as adult content, gambling, weapons and drugs, aren't allowed on ShopEazy, so they have no category.

The checklist has gone from my dashboard. It disappears once all four tasks are done, or if you closed it with the X. You can still reach every task from Settings and Business. Only the business owner sees the checklist.