All Articles
Deep dives into e-commerce, marketing, and operations.
The 30-Minute Store Launch Checklist
Get your ShopEazy store open and taking orders: what to have ready, six steps to launch, and what can wait until after your first sale.
5 min readGetting StartedChoosing a Profitable Product Niche in South Africa
How to find a specific, underserved customer in South Africa, check the product ships profitably, and test demand before you buy stock.
6 min readMarketing & GrowthYour First R10,000 Without Paying for Ads
How to make your first sales on a budget close to zero: people you know, showing your work, local creators, repeat customers and search.
6 min readAutomation & IntegrationsAI for Small Business Owners in South Africa: What's Actually Useful
Skip the hype. Six jobs AI genuinely does well for a small shop today, the ones to keep doing yourself, and how to connect Claude or ChatGPT to your shop safely.
7 min readPayments & OperationsCapitec Pay for Online Shops: What It Is and How to Offer It
Capitec has more than 26 million personal banking clients. Capitec Pay lets them pay your shop from their banking app, with no card. Here's how it works and how to switch it on.
5 min readPayments & OperationsCard, EFT or Pay by Bank? How South Africans Pay Online
Cards, plain bank transfers, Instant EFT, pay by bank, Capitec Pay and PayShap explained in plain words, with what each one means for your shop's cash flow and admin.
6 min readPayments & OperationsHow to Choose a Payment Provider for Your Online Shop in South Africa
Cards, Instant EFT, Capitec Pay, pay by bank, SnapScan. What each provider is good at, what to ask before you sign up, and why you might not need one at all on day one.
7 min readProducts & InventoryHow to Price Your Products in Rand (and Still Make Money)
Most small shops price too low because they forget the costs that aren't on the receipt. A simple way to work out your real cost, your margin and a price that holds up, VAT included.
7 min readLaunch & SetupHow to Sell Event Tickets Online in South Africa (Without a Ticketing Agency)
Gigs, markets, workshops, dinners. Sell tickets from your own shop, cap them at your venue's size, and scan them at the door with your phone.
6 min readMarketing & GrowthHow to Sell on Instagram in South Africa in 2026
Instagram Shops and in-app checkout aren't available in South Africa, so the sale has to happen somewhere else. Here's how to turn followers into paid orders without living in your DMs.
7 min readGetting StartedStarting to Sell from Home in South Africa: Registration, Tax and the Rules
Do you need to register a company? When do you register for VAT? What must your shop show by law? The plain-language answers for 2026, with the new R2.3 million thresholds.
8 min readLaunch & SetupHow to Take Bookings Online for Your Service Business
Hairdressers, therapists, tutors, photographers, tour operators. Stop playing WhatsApp tag over times: let customers pick an open slot, pay, and land on your calendar.
6 min readPayments & OperationsYoco vs iKhokha vs Payfast for Your Online Shop
Three of the most common names in South African payments, compared on what matters for an online shop. Which one fits depends on where you already sell and how your customers pay.
6 min readStore DesignWhat to Put on Your About Page
Why an About page builds trust for a new online shop, what to put on it, three short South African examples, the mistakes to avoid, and how to build yours in ShopEazy.
6 min readGetting StartedPUDO Lockers or Door-to-Door? Choosing Delivery for Your Shop
When a locker beats a front door, when it doesn't, and how to offer both at checkout with your own PUDO or Courier Guy account.
6 min readWant more business tips?
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