All Articles
Deep dives into e-commerce, marketing, and operations.
The 30-Minute Store Launch Checklist
Get your ShopEazy store open and taking orders: what to have ready, six steps to launch, and what can wait until after your first sale.
5 min readGetting StartedChoosing a Profitable Product Niche in South Africa
How to find a specific, underserved customer in South Africa, check the product ships profitably, and test demand before you buy stock.
6 min readMarketing & GrowthYour First R10,000 Without Paying for Ads
How to make your first sales on a budget close to zero: people you know, showing your work, local creators, repeat customers and search.
6 min readStore DesignWhat to Put on Your About Page
Why an About page builds trust for a new online shop, what to put on it, three short South African examples, the mistakes to avoid, and how to build yours in ShopEazy.
6 min readGetting StartedPUDO Lockers or Door-to-Door? Choosing Delivery for Your Shop
When a locker beats a front door, when it doesn't, and how to offer both at checkout with your own PUDO or Courier Guy account.
6 min readWant more business tips?
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