Marketing Tools
Product reviews
Customers who bought a product can leave a star rating and review on its page. See them all in one place, reply in public, and hide the ones that shouldn't be there.
Reviews let customers rate what they bought, from one to five stars, right on the product's page in your shop. Good reviews help the next customer decide. You can reply to any review, and hide one if you need to.
Who can leave a review
A customer can review a product when both of these are true:
- They're signed in to their customer account on your shop.
- They have a paid order that includes that product. Cancelled or unpaid orders don't count.
Customers who aren't signed in see "Sign in to review something you've bought." Signed-in customers who haven't bought the product see "You can review this once you've bought it."
Each customer can leave one review per product. They pick a star rating and can add a written review of up to 2,000 characters. They can come back later and edit it with Edit your review.
Reviews from customers who bought the product show a Bought it tag in your console.
Reviews appear on product pages. They go live on your shop straight away. There's no approval step, so check your reviews regularly.
See your reviews
Click Store → Reviews in the sidebar. At the top you'll see your average star rating and how many reviews you have across your shop, plus how many are waiting on a reply.
Use the filters to narrow the list:
- Everything: all reviews
- Needs a reply: reviews showing on your shop that you haven't answered yet
- Showing: reviews that are live on your shop
- Hidden: reviews you've taken off your shop
Each review shows the stars, the customer's name, the product and the date. Click the product name to open it.
Reply to a review
- Find the review and click Reply.
- Type your reply.
- Click Post reply.
Your reply shows under the review on your shop, labelled "Reply from the shop". To change it, click Edit reply. To take it down, clear the text and click Remove reply.
A calm, helpful reply to a bad review often reads better to other customers than the review itself. If you'd like help with the wording, Grow → Marketing → Reply to a review drafts a reply for you. It uses AI credits.
Hide or show a review
- Click Hide on the review.
- Click Hide review to confirm.
A hidden review comes off your shop and no longer counts towards the product's star rating. It stays in your console marked Hidden. To put it back, click Show.
Hide reviews that break the rules, like spam, abuse or someone else's personal details. Hiding honest criticism tends to cost you customers' trust, so a reply is usually the better answer.
If something goes wrong
A customer says they can't leave a review. Check they're signed in with the account they ordered with, and that the order was paid. An order placed as a guest only counts if the customer created their account while checking out that order.
The review list is empty. "No reviews yet" means no customer has reviewed anything so far. Customers who have bought something can leave one from its page in your shop.
A customer sees "Pick a rating from 1 to 5 stars." They need to choose a star rating before posting. The written part is optional.